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BASF sets more ambitious targets

BASF has raised its long-term sales target for 2020 for its crop protection division by €2,000 million ($2,702 million at the current rate) to €8,000 million ($10,806 million). In 2011, the company had set itself a 2020 target of €6,000 million ($8,105 million – Agrow No 628, p 2) but expects to achieve that by 2015. "The global crop protection market is likely to grow at an average annual rate of 2-3% over the next few years and BASF will outgrow that by 1-2% each year," says its crop protection division president, Markus Heldt.

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