What lies Beyond-Agriculture and what drives its continued growth?
Many leading international crop protection companies have long debated the right term to describe the markets for their products that do not fall within crop protection. For many, this has been specifically defined by the markets in which they are present: professional products; environmental health; and public health. Some simply have departments for specific markets: turf & ornamentals, structural pest management or mosquito control. But more often than not, when referring to these markets the catch all phrase "non-crop markets" predominates.