Beyond-Agriculture - where is the global market and what is its value?
One the distinguishing features of non-crop or Beyond-Agriculture (B-A) compared with crop protection pesticides is that it exists almost everywhere. Whenever and wherever humans live, work or play, they create opportunities for insects and other pests. There may be up to 2 billion farmers and growers in the world – each spending an average of up to $35 on crop pesticides. But, every individual on the plant is a current or potential user of B-A products – that’s 7 billion and rising. This will not always result in the application of pesticides, but the astonishing growth in their use over the last 20 years reflects that they are often the best if not only solution.