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GfK acquires dmrkynetec

The US market research company, dmrkynetec (St Louis, Missouri), will operate as GfK Kynetec, following its acquisition by the UK-based market research company, GfK (Newbury, Berkshire). GfK claims to be the world’s fourth-largest market research company and has had a stake in dmrkynetec since 2008, which it increased to a majority holding last year. dmrkynetec with its staff of 150 will become a part of the over-10,000 global staff of GfK. Its executive leadership will maintain their current roles in the new company. dmrkynetec was formed in 2007 from the merger of the UK market research company, Kynetec, and the US firm, Doane Marketing Research ( Agrow No 514, p 1).

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