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Bayer CropScience

Bayer CropScience has restructured its crop protection business marketing in Brazil. It has created three units: customer marketing; strategic crop and portfolio marketing; and business office. Customer marketing is to be led by Renato Seraphim, who has 17 years in Brazilian agribusiness particularly crop protection and biotechnology from marketing and sales to R&D. Strategic crop and portfolio marketing is to be managed by Mauro Luiz Alberton who has 25 years’ experience in the sector. The division will bring a focus on technological innovation in integrated seed and crop protection products. Mariana Lorenzon brings 19 years’ experience to his leadership of the Business Office. The new structure is directly linked to the company’s strategy of integrating the main pillars of its business, including the supply of integrated seed and pesticide solutions, Bayer says.



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