Bayer starts farmer helpline in India
Bayer CropScience has started a national helpline for farmers in India to provide them free technical, crop related advice and information on its crop protection products. Farmers can place a toll free call on the helpline number 1800-200-6321 from landline and mobile phones. The number will be printed on all product packs and packaging materials of the company. Calls will be answered by “agri-experts” from four call centres located in the states of Maharashtra, Punjab, Gujarat and Madhya Pradesh. Apart from receiving inbound calls, the call centre will reach out to farmers registered on the company’s database and provide information on products useful to tackle common pests and diseases in specific crops. Farmers will also be given the option to ask for a field officer visit at their farms, if required.