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China issues non-GM advertising rules

China’s state-owned broadcaster, China Central Television, has issued two regulations governing advertising of non-genetically modified products in the country. Firstly, advertisements for products related to crops such as rice and peanuts, for which no GM crops are commercially authorised, are not allowed to use the wording “non-GM”. Secondly, for non-GM products related to crops such as soybeans and oilseed rape, for which GM crops have been commercialised, advertisements are not to use “misleading” wording such as “healthier” or “safer”. The rules are designed to prevent public misconception about GM crops in China, and have been timed to coincide with the Ministry of Agriculture’s media campaign to educate the public about the safety of GMOs.

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