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Monsanto revamps Roundup business

Monsanto has decided to drastically reposition its Roundup (glyphosate) herbicide business in response to the continuing over-supply and low prices in the glyphosate market. It will drop the multiple-brand strategy for Roundup that it has operated for nearly 30 years and switch to a single brand for key markets such as the US and Brazil, with a pricing level close to that of generic products. The company will also target combinations of Roundup with complementary low-cost herbicides to address weed resistance to glyphosate in the US.



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