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Sumitomo goes direct in Vietnam

Sumitomo Chemical has established a direct sales presence for its crop protection business in Vietnam. Sumitomo Chemical Vietnam will market products from Sumitomo and Nufarm, in which Sumitomo acquired a 20% stake this year ( Agrow No 587, p 2). Sumitomo Chemical Vietnam previously served only to file registration applications, while sales were conducted by several trading companies. However, the company decided a direct sales presence was needed because its brand image “did not sufficiently penetrate into the market”, it says. The company foresees increased demand for paddy rice pesticides in Vietnam, which the second-largest rice exporter after Thailand.

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