US specialty products company Becker Underwood (Ames, Iowa) has appointed Paul Holliday to the newly created position of chief strategist. He was previously director of marketing, sales and operations for the NAFTA region. Mike McFatrich has been appointed director of sales and marketing for that region. He was formerly national sales manager for the US and Mexico. Chris Feiden assumes the newly created role of global head of operations and supply chain. He was previously head of operations for two US production facilities. Fernando Lopez has been appointed to the new position of global business development lead.