Agrow is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Bayer debuts Serenade in five Lat Am countries

Bayer CropScience is to launch its foliar biofungicide/bactericide, Serenade ( Bacillus subtilis strain QST 713), in Latin America. Bayer will market it in five countries: Brazil, Chile, Costa Rica, Guatemala and Peru, for use on fruit and vegetables. Bayer notes that the product will be marketed as a complementary solution with chemical pesticides. The launch is Bayer’s first for biological products in Latin America, following its acquisition last year of the US biopesticide business, AgraQuest ( Agrow No 646, p 2). Serenade was registered in the US in 2000 ( Agrow No 355, p 24). BASF had a deal with AgraQuest to distribute the product in several markets outside North America, including Latin America. Bayer has launched the product on oilseed rape and anticipates its introduction into the maize and soybean markets for seed treatments, soil and foliar products by next year ( Agrow No 653, pp 8-10).



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts