Bayer debuts Serenade in five Lat Am countries
Bayer CropScience is to launch its foliar biofungicide/bactericide, Serenade ( Bacillus subtilis strain QST 713), in Latin America. Bayer will market it in five countries: Brazil, Chile, Costa Rica, Guatemala and Peru, for use on fruit and vegetables. Bayer notes that the product will be marketed as a complementary solution with chemical pesticides. The launch is Bayer’s first for biological products in Latin America, following its acquisition last year of the US biopesticide business, AgraQuest ( Agrow No 646, p 2). Serenade was registered in the US in 2000 ( Agrow No 355, p 24). BASF had a deal with AgraQuest to distribute the product in several markets outside North America, including Latin America. Bayer has launched the product on oilseed rape and anticipates its introduction into the maize and soybean markets for seed treatments, soil and foliar products by next year ( Agrow No 653, pp 8-10).