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Green Marketing Compliance Summit - May 24

The Green Marketing Compliance Summit is taking place May 24 at the Sutton Place Hotel, 21 East Bellevue Place, Chicago, Ill. According to the meeting announcement, "As FTC gears up to begin enforcing green marketing violations, companies need to assess their current campaigns and ensure that they are incorporating all of the new requirements into marketing strategy." Topics on the agenda include: achieving a high degree of precision in green claims and substantiating those claims in a cost-effective manner while avoiding generalized green benefit claims; maximizing the effectiveness and minimizing risk by incorporating appropriate disclosures when using certification seals; and preparing for the future by learning from the experiences in other countries that have implemented guidelines for green marketing. For more details, go to: www.americanconference.com/advertising_marketing/GreenMarketing.htm

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