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Generics impact US T&O market

The leading suppliers to the US turf and ornamentals pesticide and fertiliser sector have lost significant market share over the past five years to “savvy new or second-tier players” with generic versions of established active ingredients. That is the conclusion of a forthcoming report on the sector from US market research company Kline & Co (Parsippany, New Jersey). The top five basic manufacturers hold about 50% of the market, but that share has fallen by “an estimated 15%” over the past five years, Kline estimates.

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