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CuidAgro is new LatAm safe use logo

CuidAgro is to be the logo for CropLife Latin America’s responsible use of pesticides campaign. More than 200 proposals flooded in from across Latin America in response to a competition seeking a new logo ( Agrow No 566, p 21).The logo plays on the Spanish word, cuidado, which means “take care”. Representatives from CropLife Latin America selected the winner along with marketing specialists from Mexico to Ecuador. The winning entry came from Colombian Santiago Cajigas. CropLife’s responsible use of pesticides programme has run for 15 years.


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