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Kleffman/IBR alliance in the UK

The German agricultural market research company, Kleffman (Lüdinghausen), has appointed UK-based Independent Business Resource (IBR –Pewsey, Wiltshire) as its new alliance partner for the UK. IBR will be exclusively licensed to develop a UK agricultural marketing information system (AMIS) package as well as to provide ad-hoc market research and data analysis to UK customers across the agricultural sector. The Kleffmann Group’s joint venture with UK consultancy firm Phillips McDougall, AMIS Global, will continue unaffected by this development.

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