Monsanto to rebrand GM crop range
Monsanto is to start marketing its genetically modified crops under the “Genuity” brand from 2010. The move is aimed at simplifying farmer choice and reducing confusion in the market, Monsanto says. Products to be sold under the Genuity brand include Roundup Ready 2 Yield soybeans, VT Triple PRO maize, Bollgard II cotton, Bollgard II with Roundup Ready Flex cotton and SmartStax maize. Seed bags will carry icons representing insect protection, herbicide tolerance, weather protection or increased productivity to illustrate the benefits the traits offer.