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US labelling move criticised

A US federal employee activist group has criticised the EPA for allowing "cause marketing" labels on pesticides and disinfectants. The policy change came in response to a request from Clorox to advertise a pledge that it would donate some of the retail purchase price of its bleach products to the Red Cross. "EPA's concession to Clorox appears to violate the spirit, if not the letter, of its own consumer protection guidelines," says Jeff Ruch, executive director of Public Employees for Environmental Responsibility (PEER). "Critical safety warnings may be drowned out by purely promotional visual clutter," he adds.

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