Agrow is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Brazil OKs Iharabras’ Viviful

Brazil has approved the sale of Iharabras’ plant growth regulator, prohexadione-calcium. It is the first registration of the active ingredient in Brazil. The ai will be marketed as Vivful, but the company has yet to target a launch, it told Agrow. Viviful is for use as a foliar application on apples, cotton, potatoes and ornamentals. The national health surveillance agency, the Anvisa, recommended its approval earlier this year, subject to the submission of new teratogenic studies on rabbits within 18 months ( Agrow No 568, p 19). Prohexadione-calcium was developed by Kumiai Chemical and launched in Japan, as Viviful, on rice in 1994.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts