Agrow is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Monsanto/FMC extend agchem promotion deal

Monsanto and FMC have extended their US herbicide promotion deal to include FMC's insecticide, Hero (zeta-cypermethrin + bifenthrin). It is a broad-spectrum product for use on maize, soybeans, cotton and more than 80 other crops. The Roundup Ready Plus Crop Management Solutions platform was renamed and extended for the 2015 season. The scheme was launched in 2010 in collaboration with FMC, Sumitomo Chemical subsidiary Valent USA Corporation and Makhteshim-Agan Industries (now Adama Agricultural Solutions) to encourage the use of alternative products to control glyphosate-resistant weeds. It now covers pest and disease control. A range of FMC's sulfentrazone-based Authority brand herbicides continue to be endorsed under the scheme.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts