BASF debuts anti-counterfeit labels in China
BASF is introducing a product label featuring an identification system meant to tackle counterfeit pesticides in China. Developed by BASF and a Chinese labelling company in “exclusive collaboration”, the technology incorporates a special water mark into the label that is invisible indoors but clearly visible in sunlight. In addition, BASF has created a special BASF colour pigment to provide an “additional unique characteristic” that makes it even easier for farmers and retailers to identify genuine BASF products. “Our new technology quickly proves the authenticity of BASF products and points out with clarity products that are counterfeited,” says BASF Crop Protection’s director of business management for greater China, Tracy Wu.