Agrow is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


BASF debuts anti-counterfeit labels in China

BASF is introducing a product label featuring an identification system meant to tackle counterfeit pesticides in China. Developed by BASF and a Chinese labelling company in “exclusive collaboration”, the technology incorporates a special water mark into the label that is invisible indoors but clearly visible in sunlight. In addition, BASF has created a special BASF colour pigment to provide an “additional unique characteristic” that makes it even easier for farmers and retailers to identify genuine BASF products. “Our new technology quickly proves the authenticity of BASF products and points out with clarity products that are counterfeited,” says BASF Crop Protection’s director of business management for greater China, Tracy Wu.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts