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Syngenta to divest flower seeds business

Syngenta is to divest its flower seeds business from its lawn and garden operating unit. The divestment would enable the new entity to play a leading role in the consolidation of the home gardening market, which is taking place in response to changes in the distribution and retail channels driven by shifts in consumer preferences. The company has built a “high-quality, profitable” flowers business based on seeds and vegetative genetics and efficient distribution platforms, it says. Syngenta Flowers is a leader in mass market plants and has developed “innovative solutions” for seasoned and hobby gardeners alike. It has a footprint in developed as well as emerging markets. Syngenta will continue to invest in its chemistry for professional products markets such as golf courses and industrial pest management.

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