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Bayer changes channels to meet the future

The year 2010 has seen two big changes at Bayer Animal Health’s US operation – the promotion of its US president Joerg Ohle to a position in Europe during the summer and the company’s decision to market certain products directly to the consumer through pet specialty retail outlets, in addition to their traditional veterinary clinic channel. Animal Pharm spoke to the company’s outgoing US head of communications Bob Walker at its US headquarters at Shawnee, near Kansas City recently.
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