New Heinz instant soups

HEINZ has launched a new concept in instant soups into the UK market with its Squeeze & Stir pouches. The plastic pouches contain concentrated soup in a 70g plastic pouch, which is prepared by adding hot water. Flavour options include the brand’s stalwart variety, Heinz Cream of Tomato Soup, as well as Cream of Tomato Soup with Basil, Minestrone and Mediterranean Vegetable Soup. The soups are billed as low fat and free from artificial colours, flavours or preservatives, and provide one of the five portions of fruit and vegetables per day recommended in the UK.