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Weetabix names new CEO

This article was originally published in Foodnews

WEETABIX Food Company has named Giles Turrell as its new chief executive officer. Turrell, who will take the helm in October, succeeds Ken Wood who is retiring after seven years in the role. Turrell joins the company from Kimberley-Clark, where he is president of the European consumer business. He has also held a number of senior marketing and management roles across different categories within the business. At Weetabix, Turrell will steer a “dynamic programme of marketing activity and product innovation” designed to strengthen the brand’s position. Turrell said: “Weetabix is a robust and innovative business with a great portfolio of brands in a dynamic category.

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