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Max Green


Max writes on a range of issues affecting the meat and livestock industry for IEG Policy and IEG Vu. He began overseeing Agra Europe’s coverage of the sector in 2010 after eight years editing other Informa titles.

He previously lived and studied in South America and has worked on specialised meat and animal feed newsletters for Brazil’s Informa Economics FNP and Germany-based FO Licht. He has two Masters degrees – one from the University of London and the other from Brunel University.

As well as market trends, he likes to explore the intersection between trade, politics and regulations on animal health and welfare. He most often writes about developments in the EU, but really enjoys uncovering news from further afield, especially Latin America, Asia and Russia.

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Latest From Max Green

Brazilian beef market update: Cattle prices at unprecedented levels

Reduced supplies of slaughter-ready cattle and strong demand from meatpackers continue to drive up prices on the Brazilian beef market.

Brazil Cattle & Beef

Australian farmers call for feral pig cull as ASF fears grow

Australia's National Farmers' Federation (NFF) has called on the government to act immediately to control the country's 24 million-strong feral pig population. 

Australia African swine fever

Pig ventures pay off for Denmark's FirstFarms

Denmark-based FirstFarms has raised its earnings forecasts for 2019 as the company benefits from high pig prices in Europe.

EU Financial Results

14 more Irish beef plants get China approval

A further 14 Irish beef plants have been given the green light to export beef to China, taking the total number of authorised units to 21.

Food Safety and Standards Trade Agreements

China approves imports from 14 more Irish beef plants

A further 14 Irish beef plants have been given the green light to export beef to China, taking the total number of authorised units to 21.

China Cattle & Beef

IEG Vu Prices Briefing: SMP surges in Europe, turmeric tumbles in India

Prices for feed grade skimmed milk powder (SMP) surged in Europe last week while US crop concerns lent support to soy. Cocoa and turmeric moved downwards but quotes for Brazilian beef cattle were at record high levels. Meanwhile, raw material shortages are impacting on the canned pineapple industry in Asia…

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